Who Will You Sell To?

Knowing who, what where and why about the market that you are selling in is one of the most important parts of any business startup. When you determine the the group of buyers that are most likely to be your customers, you can budget most of your marketing dollars to reach them. Knowing everything about this market is essential before making any investment or serious progress in your new business. Don't just assume people will line up to buy from you because you need to go and get them plus give them a good reason to spend their money with you.

This market, often called "target market" is where you will make your sales, get your cash flow and grow your business, so understanding as much as you can about it is imperative to making your startup a success. Search the internet, library and talk to people who have been selling to this market for a long time. There is no such thing as too much information about the market you will be selling to.
From my upcoming book "The Smart Guide to Business Startups" Smart Guide Publishing, due out in mid-2011.