Weekend at the Mall

If you are starting a new business or have a home-based business, here's an idea for some additional public exposure. Most shopping malls are looking for extra cash flow wherever they can find it and will allow you to do temporay selling for a reasonable rate. You can usually get a draped table (sometines a kiosk) and two chairs for a two or three day weekend for about $200-$300, where you can present and sell your products.

If you feel this amount is still more than your budget can handle, consider sharing it with another person who is trying to reach the same market or customer. Almost everyone shops the mall so your type of customer or client is likely to walk by. Get a sign from a quick sign company with a headline that will attract your target customer and get them to stop at your table to see what you have to offer. Then it's up to you to close the sale.
More on inexpensive promotions in my new book "90 Days to Success as a Small Business Owner" Cengage Learning publisher