Be There When the Need Calls

When an unexpected tragedy happens in your selling area or community, jump in fast and offer help. By showing sincere compassion and assistance, you can build some long term loyalty for your business, Not only will you be helping in the time of need but you'll also bring your business into the limelight. The secret is to offer help quickly when it's needed most and don't worry about the cost or time it takes to assist. Just charge it off to marketing and promotion.

If you think that capitalizing on a disaster is a little heartless, try not doing it and watch your competitors jump into the picture. Your first concern is to help those in immediate need, it's a normal human reaction to any disaster. But as long as you're going to get involved you might as well do it in your company name. The big corporations certainly would and you can't be less compassionate than they are when tragedy strikes.
More short articles in the monthly Idea-Letter (since 2002), go to www.idealetter.com