Restaurants Are Retail Stores

Restaurant sales in the U.S. are over $500 billion a year. More business and working people are visiting their favorite eating places because of busy schedules and other time consuming activities. The location of a restaurant will attract a first time patron and impulse customer to stop in and enjoy a meal.

But it's the food service and overall value that keeps them coming back. People will go out of their way to patronize a restaurant that they really enjoy and can afford. Decide who your best target customer is and create an enviornment that attracts those customers the first time and for repeat visits.
More in my upcoming book, "The Smart Guide to Business Start-ups" due out in 2011