They Meet Your Customers

Your front line employees in a retail, office or even an online business can make a big difference in customer experience and creating loyalty and future business. Take extra care when hiring these important front line people in any type of business. They will be the first impression that people see and hear when they contact your company. A hiring mistake here can seriously harm the sales, profits, loyalty and word-of-mouth publicity that you need to succeed and grow your business.
Many more ideas about loyalty in the new book, "90 Days to Success as a Small Business Owner"