Putting your product in the hands of potential purchasers is still a great promotion idea. It gets them involved in the sales presentation and can create a comfort zone. You wouldn't buy a car without driving it first, a diamond ring without putting it on your finger or a treadmill without standing on it in the store. Detergent and soap companies did this years ago and built an entire industry from it and so can you. Use free samples whenever you can.
More marketing ideas in my upcoming book "The Smart Guide to Business Startups" Smart guide Publishing
Tuesday, April 5, 2011
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