Don't Be Old & Outdated

A retail store needs to be kept up with the times and appeal to regular and new customers senses. About every 6 to 8 years there should be some remodeling, painting and reorganizing of merchandise. It will make patrons enjpy a fresh new look and that your store is current with fresh ideas.

Use your brand name everywhere on signs, walls, packaging and bags. Sure the printed logo bags cost more but they are a walking billboard advertising your store. The new look and feel can give a boost to customer confidence, referrals and repeat business. It's well worth the investment for a fresh new look.
More in my upcoming book "The Smart Guide for Business Startups" due out in the fall 2011.