Direct Mail Presence

By mailing literature or information to consumers or businesses you are making your presence known in your target market. People may forget about your business but just seeing the direct mail piece will remind them again. It's still one of the least expensive marketing tools that you can use, especially if your budget is tight or you are a new business. There's an old saying, "If you can't get your foot in the door, at least get your mail in there." Have direct mail in your market mix plan and use it often.