Your Ad Is Not Working

When you spend valuable marketing dollars for advertising and you get little or no results consider these questions:

*Was the offer to act strong enough?
*Was it as good as a competitor was offering?
*Was the placed in the wrong media or target market?
*Were you easy to contact by phone, websitr or in person?
*Were your business hours adequate to accomodate everyone?
*Did your headline grab the reader?
*Was your print ad placement easy to see?
*Was your on-air spot at a convenient time?
*If you run again will the frequency build more awareness?
*Was any response received worth the money spent?
*Will you ever use that same media again?