Be Ready for Publicity

Always be prepared to get publicity wherever and whenever it's available. Have a 10 to 15 minute introduction or presentation about benefits your business offers. Use this when spur-of-the-monemt opportunities arise. Advance planning will make you look more confident and professional. Also have someone on your staff ready in case you are not there or available. You don't want to pass up any good chance at free publicity that can promote your business.