Snuggle Up at the Mall

When scouting for a retail space at the shopping mall consider one that's close to a large anchor store. These big stores always attract many shoppers who will pass by your entrance on way to the larger store. That gives you free exposure to more potential customers who may not have found you otherwise. It doesn't really matter what type of business the anchor store is in, as long as they have a lot of shoppers who may also stop and browse at your business. Even if you lease a short term seasonal space always try to snuggle up to the Big Guys for that extra free exposure. More ideas in our monthly Idea-Letter (since 2002) at www.idealetter.com