Sell the Difference

It's the little things that can make a customer or client choose your product or service over another. The value that the difference adds can make it easy for the buyer to make their decision. Things like color, style, packaging, sizes, ease of use, prestige and even a higher price can sway a purchasing decision your way. A high price (not overpriced) can give an impression of a better value plus pride of ownership.

Make sure your value, quality and after purchase service lives up to it. If it doesn't, you'll probably never get a second chance. So determine the positive difference between your product and the competition and lead with it. If that's what your prospective customer is looking for you'll get the sale and the repeat business.
More sales ideas in the monthly Idea-Letter (since 2002) at www.idealetter.com