Thursday, March 31, 2011

Scratch-Off Cards

Everyone likes to win something, especially if it's free to enter or as a bonus. Scratch-off cards get customers involved in the process of playing a game with the chance to win something of value. Cards come in many sizes and even can be used as a post card for mailing to prospects. They have a much higher redemption rate than coupons because everyone wants to claim what they have won, even if it's just a percentage off a purchase. It also increases loyalty because they are having fun doing business with you and could win a big prize. Use them at fund raising events, trade shows and conventions. Scratch-Off cards can be an inexpensive addition and add a boost to your marketing. They will get prople talking about your company and make them take a serious look at your business. You can get samples & info at www.americas-cards.com More ideas in my book "The Jelly Bean Principle"

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