Direct Mail Not Working?

Some reasons that direct mail may not be working or produced poor results may be:

*List was not the correct one for target market
*The list was not tested in advance
*List was used too frequently
*Poor quality text or photos
*Inferior headline or attention grabber
*Typos or grammer errors in text
*The offer was not good enough
*No call for quick action
*No clear deadline to respond
*Call center not well trained
More ideas on direct mail in my new book "90 Days to Success as a Small Business Owner" Available in bookstores and Amazon.com