Finding Customers By Writiing

There are customers out there waiting for your products and services but they don't even know about you. They may never see your advertising, read your direct mail or visit your website. You still need a way to reach them and create interest in your business so why not try giving them some free information about your industry. People love new information or innovative ideas and will consider the person giving them that information an expert in the field or industry.

One way to do this is by writing articles for selected magazines, ezines, newsletters and websites. Articles are usually 1000 to 1500 words and many targeted media are eager to accept these new ideas and information. They may not pay for the article but you can put your name, contact info and what your company offers in the byline at the end of the article. There are many publications that you don't know about and you can find them in Bacon's Magazine Directory and Bacon's Newspaper Directory in your local library reference dept. It's not available online but well worth the trip to the library and investing an hour or two. Once an article is published you can make copies and use it on your website and in mailings. You will reach new prospective customers who never knew you existed.
More ideas like this in the monthly Idea-Letter (since 2002) at www.idealetter.com