Trade Shows and Expos are a Must Attend

Regardless of what industry you are in you can never have enough information on what's new and what's coming. Shows and expos gives you a chance to prepare and be ready for customer and client demand. You will also get a chance to meet those nasty competitors you run into in your market every day. But at a trade show or expo you are all on level ground and equal and there to learn. This is a place where you can actually meet and discus your industry without fighting over a customer.

You will meet suppliers and leaders in your industry face to face and see who is behind many of the innovations now and coming in the near future. Many of these managers and executives that you can't get on the phone or to answer your emails are here they are in person and want to meet you now. A trade show/expo is also a great way to meet and greet possible new employees if you are thinking of expanding and adding experienced staff.

There will be new products, services and sources that you never knew existed that could bring your business to the next level. Visit as many booths as you can and leave your business card and ask them to email or mail information to you after the show. If there is an opening keynote try to attend it because it will get you excited about why you are there and ready to visit the show with a positive attitude. Also attend as many general sessions and seminars as possible to gain new information.

Plan to attend (find the time and money) a minimum of one trade show or expo in your industry every year but more if possible. There may be smaller regional ones that are within driving distance from you so don't miss those. Remember, If you don't go and your competitors do attend, will they be a step ahead of you in the market. Why let that happen, BE THERE!

Barry is a keynote/seminar speaker at trade shows and expos, a long time entrepreneur who has started about 20 businesses, several at the same time and business advisor for new and existing owners and managers. More info at www.idealetter.com