Make Changes in Your Business

Making changes to improve your product, service and business relationship with clients and customers is not only good for business but it's expected. Even if you are at the peak of your industry now there is always another business(s) that is trying to knock you off by using change. That is why  the computer and smart phone companies are always changing something and never accept status quo. Most business and consumer buyers want the latest, smartest, fastest, smallest and anything else that's new. If you don't provide it in your industry someone else will and you will be scrambling to catch up.

Change doesn't always mean big innovations but just making a product or service better in some way for the person using it. If you bainstorm or survey your clients and customers you will have some idea of what they would like to see in the future. You need some assurance that your target market will want what you change and you will find that out by asking them. One comment I use in my speeches is: "You don't have to re-invent the light bulb, you just need to make it brighter, last longer or use less electric and people will buy it." Look at you current business now and you will see several small changes you can make, then test those changes to see if your market accepts them.

Barry is a business advisor and speaker that helps businesses grow and be more competitive.  www.idealetter.com Barry is available to speak at your convention or trade show.