Friday, September 13, 2013

The Aurora Colorado Rotary Newsletter Excerpt

The Customer Experience
Barry Thomsen
Barry Thomsen, marketing speaker talked about the "Customer Experience" and why it is important to all company owners and managers to create loyalty and help grow the business.
He gave examples of experiences he has had which wasn't good. Excuses were made and he wasn't made to feel comfortable.
It is important to rethink the question: "Why should anyone buy from you?"
He listed 4 key points to enhance the"Customer Experience":
        • Watch who is meeting your customers (their first contact) .
        • Cross train employees, Have a back up person there.
        • Treat every customer differently (not like a number)
        • Please and thank You are still the magic words.
People expect more.
People don't want their money back -- They want a quality product or service
 
I was their luncheon speaker sept 11, 2013
Barry is available to speak at your meeting, convention or trade show, more info at www.idealetter.com

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