Group Advertising & Promotion

If you have a retail business you already know that advertising is very expensive and does not always return the results that you were hoping to get. A strip mall will have several other businesses looking for advertising results also and may be spending as much trying to get them. Why not partner with one or more other retailers and run ads that promote all the businesses in the strip mall or general area. The landlord may even contribute to the cost and you will never know unless you ask.

Another way to promote several businesses is to print a brochure with different businesses on it and distribute at banks, networking meetings, churches and any place that you can leave them. The cost will be much less for each store/office and will draw people to that business area. People who did not plan to stop at your retail establishment may now come in just because they are there to shop another business. Group advertising and promotion can benefit several businesses at the same time and be a lower cost for each one participating.

Barry is a speaker, international business author and advisor that helps organizations grow and solve problems. www.idealetter.com