Improve Your Customer Experience

In today's competitive business world customer loyalty and referrals play a big part in growing your company. To get that loyalty you must provide the best "customer experience" you can ALL THE TIME. Buyers, whether consumer or B2B, want to feel comfortable, appreciated and treated like they were someone special (because they are). When you provide these feelings they will be more loyal and return to your store, office or website over and over. But a one time great "customer experience" is not enough, you must provide it every time.

It all starts with your front line people, the ones that have first contact and make that first impression. Are they business friendly, helpful, attentive and really want to provide service to every customer? This applies in an office, retail store and Yes online. If the first impression in not good, what happens next may not matter, regardless of any low price.

You should always cross train employees so there will always be someone who can provide the highest level of help and service when the main person is not there. You as an owner or manager should also be able to step in if no one else is available. No one wants to hear, "Jennifer is out to lunch and no one else can help you now", they are there for your best service, right now. If someone is off or leaves the company a replacement should ready to jump in immediately. Cross train in advance so there never a lapse in your "customer experience."

Always say Thank You after a transaction so the customer or client knows that you really appreciate their business. Even if they have been a customer for many years a Thank You is necessary EVERY time. They may not always remember that you said it but they will remember when you don't say it. You never want them to think you take your business and loyalty for granted. Two simply words that do make a difference. More Customer experience ideas to come in future posts but start with these today.

Barry is a business, marketing and customer satisfaction speaker available for your event anywhere safe in the world. www.idealetter.com