Direct mail can be a cost effective and lucrative way of reaching your target market and encouraging them to buy or become a client. Here are some ideas to get the most from your direct mail camapign.
*Target the correct audience
*Find new target market lists
*Use only high quality materials
*Make an irrestistible offer
*Be persistent, mail often
*Create some urgency
*Make it easy to respond
*Offer easy ways to pay
*Have a deadline for your offer
*Make sure all employees know the offer
*Handle all response professionally
Barry is a marketing and business advisor www.idealetter.com
Sunday, September 15, 2013
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