Saturday, September 14, 2013

Promote By Speaking

It is always smart to use every possible way to market your business or organization. One way that is sometimes forgotten is by speaking to local audiences and offering your industry expertise. There are many weekly and monthly meetings that need a speaker for most meetings and why not you? You don't want to get in front of the group and give a commercial but offer valuable information that they can use. You will look like the expert (everyone likes to buy from an expert) and can hand out literature at the end. Search the internet for possible meetings and send them an email offering to speak at their meeting for no fee.

Some of the groups that need speakers are Rotary Clubs, Lions Clubs, Kiwanis groups, Chamber and Business Allinace, networking groups, libraries, city offices and the list goes on. Most groups will be about 20-30 people and you will get 20-30 minutes for a prepared speech and maybe questions at the end. After a while you will get good at 2-3 topics (I have done over 100 local meetings) may even get invited to speak at an event and get paid. If you are nervous about speaking in front of a group go to a Toastmasters meeting (toastmaster.org) and you will learn quickly. It starts to become fun and you will also promote your business and build your confidence.

Barry is a business, marketing and customer experience speaker who has experience at over 150 meetings, expos, conventions and trade show. www.idealetter.com

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