Trying to Sell Everyone

We have all heard the saying, "You can't please all the people all the time" and of course it's true. Once you satisfy one person's or group's wants and needs, another will reject you. That's why there is always room in each broad market for differnt companies, different products, services and at different price levels. There is no 'one sure thing' that will always work for everyone, every time. Variety and choices has become a way of life in the business and consumer world and will probably stay with us for a long time.

Select a market that you want to sell to and do every thing possible to serve that market and tune out the rest. If you keep jumping from one market to the next and back again your business will look unstable and some buyers will shy away. Knowing and providing what your target market wants and needs is like a science project with many variables. Stay in contact with your market and ask buyers what they like and don't like, then try to make those changes. Being a 'household name' in your target market will keep your company stable in tough economic times and growing in good times.