How to Keep Customers/Clients

I know you are going to say that you know all these things but do you practice them every day? It never hurts to review what you can & should be doing to keep the people who support your business coming back. Print this list out and hang it in your office or break room.

*Use customer/client's name, often
*Give more than you promise
*Hire friendly staff and watch them
*Always say Thank You, every time
*Ask & listen to customer input/comments
*Change with the times and technology
*Know the long-term value of your customer
*Exceed what competitors are doing
*Visit competitor's website often
*Show your patrons benefits not features
*Keep your website fresh and informative
*Reward customer/client loyalty
*Treat employees well and fairly
*Watch your industry for new ideas
*Stay in contact with customers
*Handle problems/complaints promptly
*Provide customer education and help
*Cross train your staff
*Offer VIP treatment (everyone loves it)
*Get testimonials whenever you can
*Know your customer's changing needs
*Use your staff's ideas (and reward them)
*Use your smile all the time (it's free)

I have several speeches that explain and show how these points and others all fit together and how you can use them easily in business and life. I include stories and humor to drive a point home. Go to www.idealetter.com for my speaking information.