The Jelly Bean Principle

That's the name of the book I wrote and many people ask what it means. Think of it this way, All the businesses just like yours are jelly beans in a jar. A customer comes along and selects one jelly bean from the jar to purchase from. Why should they pick you? You need to make your business more desirable, helpful, value oriented and loaded with great customer service so that they will pick you.

Most businesses are not unique and have little to offer so they just compete on price. But price alone is a dead end street that seldom leads to growth and success. The bigger companies will never let you beat them on price so trying is usually a waste of time. But providing more value and great service is the best way to get picked from the Jelly Bean jar. The one that stands out from the rest gets selected.