How well do you know your customers/clients and what they want? How well do you know your market and what's missing? How many times have you seen something new and said, "Why didn't I think of that?" It happens every day in some market somewhere. Just think back 20 years and you'll see all the things that have changedthe world and how we do things. I wasn't really that long ago that most people did not have a personal computer but could you live or do your job without it today? As of 20 years ago there was no widely used internet as we know it today, hard to believe isn't it?
Why not take a serious look at your industry or market and see what needs to be improved, updated or reinvented. Sometimes even small changes can make a big difference if they make a product or service easier, faster or less expensive. We all have ideas on how to make things better but many of us don't follow through on them. It doesn't have to be the beginning of the year to start testing changes, anytime is the right time. Don't toss your ideas in a drawer for the future or bury them in the back of your mind, work on them to see if they can make the world and your market a better place. Only you can turn your ideas into reality.
More ideas for your business in my book, "The Jelly Bean Principle"
Sunday, January 15, 2012
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