Promote Your Brand

Your brand can be your logo, product name, company print style or your own name. This is what you want people to remember you by and tell all their friends and associates. It's the first thing that should come into their mind when anyone needs something in your industry. You don't want someone to say they know a great dentist, florist or furnace guy but can't think of their name. You want your brand on the tip of their tongue at all times when the need for your product or service. You also want them to think of you when someone else asks them.

Brands can be very strong and the big companies spend millions of dollars to promote theirs. How many people have never heard of Tide detergent or Burger King? You can do the same with a smaller budget and some creativity. It's an important part of your marketing plan and a way to stay ahead of competitors. Use and promote your brand whenever you can to increase awareness in your target market.