Nothing will happen without marketing and promotion for your new business. All your planning and advance work is useless without customers. Here are some things to do before your Grand Opening.
*Take out print & online yellow page listings but don't overspend on them
*Have your website up and ready for visitors
*Send direct mail to potential customers & clients
*Distribute coupons and special offers
*Send press releases about your new business to the media
*Create and hang "Opening Soon" banners & signs
*Distribute flyers and brochures about your business
*Get set-up with 2 or more social media sites
*Hand out lots of business cards
*Join a networking or leads group
*Attend several Chamber of Commerce meetings
*Place ads in trade journals or association newsletters
*Offer to speak at local organizations
*Consider Welcome Wagon service if it will work for your business
*Get listed in web search engines
*Advertise in church bulletins
These are just some of the pre-opening marketing ideas you can consider. It doesn't matter what you do first but do something to promote your business.
Monday, January 2, 2012
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