Promoting Your Website

Put your website address on all business cards, stationery, product literature, invoices and all print advertising. If you web address is short or easy to remember, there's no limit to where you can use it. Use it on promotional give-aways, signs, t-shirts, magnets, vehicle lettering and uniforms. If you are a Chamber of Commerce or BBB member, make sure it's listed in their directory and on their website.

Think of other places where your customers and prospects look or things they read and make sure that you're there. If you sell locally, consider a billboard on a busy street with your site in big letters with and offer or gift for visiting. You can also trade links with other companies that are after the same target market but are not competitors. Do so by adding a link on each other's site. The more people who visit your site the fuel you will have for growth in your business.

More in chapter 8 of my latest book "90 Days to Success as a Small Business Owner" available at Amazon.