You want everyone including customers, prospects and future prospects to know your brand and rely on it for quality and service. Once your brand is established in your target market, people will will begin to feel:
.It's their best choice
.It will do what they expect
.Confortable with the quality
.It's worth a premium
.Comfortable with the price
.It is value added
.It has a reliable level of performance
.There is consistent good service
.It's guaranteed and warranteed
.Ownership makes them feel confident
Brand recognition can build long-term business rather than one-time orders. Work to keep your brand in front of your customers so another choice won't be an option. Your don't have to be a Fortune 500 company to establish your brand successfully in your target market.
Monday, August 16, 2010
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