Pricing Headaches

Pricing your products & services can be a real challenge for the small & medium size business because there is no real set of rules. Here are a few things to consider when deciding how to set your prices.
.What the market will bear
.Your profit or volume goals
.Seasonal changes and demand
.Service and back-up costs
.Your total overhead and expenses
.Equipment maintenance and replacement
.Prestige of ownership
.Actual consumer and business demand
.Display and promotion costs
.Advertising and marketing costs
.Employee costs and benefits
.What competitors are doing
.Storage and delivery costs
.Large quantity discounts
.Payment terms offered
More ideas to make your business different and better than the competition in my book "The Jelly Bean Principle" get at www.amazon.com