Don't Stop Marketing

When cash flow is tight, many business owners tend to cut back on marketing to pay other bills. If you need to trim marketing expenses look for the least responsive part of your marketing efforts now but don't stop everything. Start finding "cheap" or "free" ways of promoting your business. You need those new customers to make your cash flow grow and marketing will get them for you. One of my favorite "cheap" marketing ideas is publicity. Get it by writing articles, speaking to your industry groups and being a guest for radio and TV interviews. There are many other ways to market your business with little or no money, use them whenever possible. www.idealetter.com