Direct Mail Still Works

In over 30 years and many businesses I have never failed to use some type of direct mail effectively. Here's just a few ideas to make it work for your business.
.Select the best mailing list possible
.Build your own list from responses
.Use standard mail post cards for consumers
.Use First Class envelopes for businesses
.Have a strong and appealing headline
.Use full color on at least one side or page
.Make a compelling offer to create action
.Have a short deadline for your offer
.Be able to handle a large response if it comes
.Remail the same list in 4 to 6 months
.Change your offer each time you mail your list
.Follow up business direct mail with telemarketing