When you get to know your customers you'll be able to estimate when it's time for them to reorder from you. For them it's easy to reorder from the same business if the last order for products or services met their expectations. You can help them remember by mailing a postcard or sending an email with "Reorder Reminder" in the subject line.
Another reason to send these reminders comes into play when the person who ordered last time is no longer there. The new person responsible for procurement may not be able to find out that you were the previous supplier. Your reminder will tell them because they are probably getting the prior person's mail. Your reminder can also highlight one other product or service that they aren't currently buying from you.
Friday, August 27, 2010
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