Customer Feedback

Remember that it's not what you want to offer but what your customers want to buy that really counts. And the only way to find out what that is.. ask them. Try a link on your website to a suggestion box, mail a form in the mail, hand them a comment card or just ask them personally. If you see a pattern when you read the responses it will tell you what they are concerned about and you need to work on. You may even be surprised when a great idea is submitted that you didn't think of before. So open your suggestion box and your mind and let customers tell you how to serve them better. It's one of the Cheap Marketing Ideas that always pays off. More ideas in my books and at www.idealetter.com.