Lose a Customer ?

We all hate to lose a customer but it's going to happen sometimes for a variety of reasons. But was the reason something you can correct or just a situation beyond your control? Knowing the reason why you lost their business is a powerful tool that you can use for future planning and marketing. And don't think that the reason is a lower price because that's rarely the case. You'll find that less than 30% of the time that price was the issue. Try to find out the real reason WHY and if you correct it let them know, some may come back to your business. Don't just forget about them, a past customer is always valuable.