Direct Mail Guarantee

When sending direct mail to people who are not your customers, raise their comfort level by offering a solid guarantee. You need to make your potential buyer feel there is no risk if their purchase is less than perfect. Most customers want peace-of-mind and up-front knowledge that you will take care of any problems. Don't hide your guarantee at the bottom of your mailing piece in small print, highlight it so everyone will see it. Use a toll free number for questions and problems. Your response rate will increase when your prospect has confidence and trust when ordering from you.