Wednesday, January 6, 2010

Know Your Competitors

Whether you have a mature, growing or new business you will have competitors. The secret to surviving and growing while competitors try to steal your customers is to know as much about them as you can. Here are some things you should know:
.Who are your competitors?
.Are they independent or franchises?
.Are the owners on-site?
.What is their pricing strategy?
.How do they treat customers?
.How well do they pay employees?
.Where are they located?
.Are they growing & expanding?
.What marketing do they use?
.What are thier business hours?
.Do they have weaknesses?
.What are their strengths?
.Can you compete against them?
When you know the answers to most of these questions you can plan to succeed and prosper in the same target market. never ignore competitors because they are not ignoring you. 104 more ideas in the "The Jelly bean Principle"

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