Get That Reorder

For B to B customers an occaisional reorder reminder can get orders when you need them most. Select one of three methods to remind them it's time to check their supply. Emails can be fast, short and to the point. Post cards sent to the buyer can also include and new products or services that you want to introduce. A short phone call, even if you get voice mail, can add that personal touch and thank you for past orders. You can use all three and alternate them monthly. But it's important to do something because the contact person may have changed and you must connect with their replacement. If they can't find old ordering information you may have to earn their business all over again and there's no guarantee that you will get it. Make it easy to reorder especially if it's the same as their last order. Repeat orders will make your business more stable and help save marketing effort and dollars. And treat those repeat customers as if they were special, because they are !