Sunday, January 24, 2010
Respect your customer's time
Some people want to make their purchase and get on with their life and others want a little more information. Learn how to tell the difference and you can make both types happy and return customers. And train your front line employees to do the same and monitor them in action. The old phrase "Do you want fries with that" is not for everyone and will even offend some people. Even on your website, don't insist that buyers fill out long profile forms unless they want to. Give them the option to pay and leave or register for more information and follow-up emails. They will remember you if they had a good buying experience and come back when they are ready. Don't treat everyone the same and you can build your repeat business faster. Follow me on Twitter....BTauthor.
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