When you spend valuable marketing dollars for advertising but you don't get the results you expected consider these questions:
.Was the offer to act not strong or not any better than your competitors?
.was the ad placed in the wrong media or target market?
.Did it make it easy to contact you by phone, website or in person?
.Were your hours of business long enough to accomodate everyone?
.Did you have a headline that grabs the reader?
.If you run it again will the frequency build awareness?
.Even if you get some response is it worth the money spent?
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Wednesday, February 3, 2010
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