Oh No! Not Cold Calls

The worst thing about cold calls (in person or by phone) is rejection. But isn't our entire life a series of rejections? Did you ever get a NO when asking someone for a date, a rejection from a college, a book proposal or a job application? We take these in stride and move on. Cold calls for business are just a chance to present what we have to offer to someone who may want to buy. When the answer is NO think about why and move on. Learning fron rejection is an important tool. Not everyone wants or needs what you're selling so keep asking until you get a YES!