Tony the Tiger

In 1952 the kellogg company held a contest to see who would represent their new cereal called "Kellogg's Sugar Frosted Flakes of Corn" The contestants in the contest were Katy the Kangaroo, Elmo the Elephant, Newt the Gnu and Tony the Tiger. It was a close race with Katy & Tony sharing the lead at first. Eventually Kellogg declared Tony the clear winner and in 1953 he became the sole spokesperson for the new cereal. Later Tony Jr made appearances with Tony Sr. Source: www.foodreference.com