Sell the Difference

It's the little things that can make a customer choose your product or service over a competitor. Things like color, packaging, guarantee, sizes and even a higher price can influence a buying decision in your direction. A high price (not overpriced) can give an impression of higher value. Make your uniqueness stand out so there is not question as to the value to the customer. Lead with the difference between you and your competitor. If that's what your prospect is looking for, you'll get the sale, repeat sale and referrals. Find and use the difference that makes you attract customers.