Get Close to Your Customers & Clients

Remember how difficult it was to get those first customers when you started your business? They had to make the decision to take a chance on your new unproven business and hope that it would be a great value for them. That's why when you do get customers and clients you don't want to lose them and have to start all over again. It's takes time to build loyalty but you can also get close to them right away and stay close. By making them feel that they are important (and they are) will be a good reason for them to buy from you a second and third time.

There will be a number of close customers and clients that will help you build your business because they will:

 *Order or buy from you often
 *Place larger orders and purchases
 *Pay promptly or when they order
 *Send referrals (friends & relatives)
 *Are easy to work with and satisfy
 *Give you new products & service ideas
 *Tell you their likes and dislikes
 *Are patient when problems arise
 *Will follow you if you move or relocate

These are also the purchasers that will stay with you when the economy is tight and everyone is fighting for customers with low prices. They will gradually move to being very loyal to your business. But remember that it takes a long time to build that loyalty and only one dumb situation to destroy it.

Barry is a business advisor/caoch that believes customer satisfaction is the key to growing your busines and staying in business.  www.idealetter.com