Build Customer Relationships

To get repeat business and referrals you need to build solid relationships with customers and clients. We have all heard the saying, "People buy from people they like" and it's true. Would you keep spending money with someone you really didn't like unless there was no other option. And if there is no other option today there will be soon and the "unlikeable seller" will soon lose a big chunk of their business. It will be too late to change once the mass exit starts so don't even let your company start to be unpleasant to do business with.

Make it a point to find out what your best customers like and want as part of your business. Watch your staff and make sure they are providing the best service possible and with a SMILE. Never forget to use those 2 magic words, "Thank You" every time they purchase something from you. People may forget that you said it but they will remember if you don't. Try to remember their name and something they have told you about their personal life or business. Relationships are built by people who care and show it, make the extra effort and you will get the rewards.

Barry is a business coach and speaker on customer satisfaction and marketing. www.idealetter.com