Are You Using Publicity?

Many small businesses think that publicity is only for the big guys and famous people. But this is not true and can be used by anyone who has something interesting and newsworthy to say. This means that you can send emails to the media (find them on the internet) and let them know you are an expert in your field or industry. Most will file your contact information and call you when they have a story or event that needs expert commentary.

Publicity is free and you should look for it whwnever you can. There are many publications that need article on a regular basis that will give you a chance to put contact information in the byline. The reference department at you library has directorys that will let you find those targeted publications. Just send them an outline of what you want to write to see if they want to publish it. Don't give up after one try it may take a few attempts to get it done.

Barry is a business speaker & coach.  www.idealetter.com