Your Advertising Budget

Most smaller business owners use a seat-of-the-pants spending method for their media presence. They see or hear of a new place to advertise, so they try it once and mentally write off the cost. They get little or no results and decide not to go there again. The better approach is to set a spending limit and spread it accross the most productive areas reaching your target market. But how do you determine how much to spend?

A lot depends on your goals for the business and what you want advertising to accomplish. What gross sales levels and what total profit would you like to achieve? Will more advertising result in these numbers and goals? And you also need to consider what competitors are spending in your target market and if they are getting results. Spend the time to analyze all the factors before you write the check for advertising that may or may not work.

Barry is a professional business coach and consultant that assists business owners in marketing and growing their company. www.idealetter.com