Print Ad Copy Questions

Before you design & write the copy for an ad or direct mail piece consider the questions for the best results.

 *What are the benefits of the product or service?
 *Who will purchase this product?
 *How will they respond to this ad?
 *How long should the ad copy be?
 *How can I create urgency to BUY NOW?
 *What type of payment will I accept?
 *How is it different from competitors?
 *What price are my competitors offering?
 *Can prospects afford to buy it?
 *Any discount for multiple purchases?
 *Can I handle a large number of orders?
 *Can I upsell at time of purchase?
 *Can I tie in a holiday to the ad?
 *How easy is it to buy or order?
 *Will I sell locally, regionally or nationwide?
 *What headline will draw the best response?
 *Will the profit far outweigh the cost?

Barry has over 30 years of business experience in many companies and is available to caoch or assist you to grow your business. www.idealetter.com