Customer Satisfaction is King

I think it's just common sense that if you make your customers and clients happy they will return and send referrals. But just saying you have great products, great service and great prices is not good enough any more, everyone says that. The key to a great customer experience is going beyond the obvious and surprising the customer with something pleasantly unexpected. Make them say "WOW" and they will remember you and your business.

Trying to come up with something unique and still affordable is not always easy but is possible. Keep thinking of ways to add value to what you are selling and ask customers what they would like have when doing business with you. The answers are out there you just have to find them. Don't just assume that because business is good now that you don't have to improve because your competitors and trying to find ways to take that business away from you. And like a General in war they aren't going to show you their plan in advance.

Barry is a business and franchise coach that works by-the-hour helping companies grow and stay competitive in the changing marketplace. www.idealetter.com